As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Atlas of Emotion
A conceptual data visualization project that maps emotional experiences as imagined geographic landscapes. Atlas of Emotions explores how design can give shape to internal states—turning feelings into places we can see, navigate, and better understand.
Role
Graphic and Publication Designer
Scope
- Emotional data research and interpretation
- Experimental cartography and visual metaphor
- Map design and typographic labeling
- Concept development and layout design
Process
I collected anonymous submissions from peers, asking them to describe a strong emotional experience and where it occurred. These responses became the foundation for mapping emotions across geography. I interpreted each entry through experimental cartography—designing abstract maps that translated emotional intensity, movement, and memory into visual language using terrain, typography, and form.
Result
Atlas of Emotion transforms invisible feelings into navigable environments. It blurs the lines between data, storytelling, and design—inviting reflection on how place and emotion intertwine. The project shows how design can translate the internal into something shared, spatial, and seen.
Problem
Emotions are abstract and often difficult to articulate, yet they shape how we move through the world. I wanted to explore how design could help us visualize the emotional landscape—literally—by mapping feelings to physical space.
Problem
Emotions are abstract and often difficult to articulate, yet they shape how we move through the world. I wanted to explore how design could help us visualize the emotional landscape—literally—
by mapping feelings to physical space.
Process
I collected anonymous submissions from peers, asking them to describe a strong emotional experience and where it occurred. These responses became the foundation for mapping emotions across geography. I interpreted each entry through experimental cartography—designing abstract maps that translated emotional intensity, movement, and memory into visual language using terrain, typography, and form.
Result
Atlas of Emotion transforms invisible feelings into navigable environments. It blurs the lines between data, storytelling, and design—inviting reflection on how place and emotion intertwine. The project shows how design can translate the internal into something shared, spatial, and seen.
