As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
The Process of Language and Design
An independent publication exploring the parallels between language learning and design ideation. Part essay, part visual diary, the book traces how multilingual curiosity and creative practice shape each other.
Role
Author, Designer, and Researcher
Scope
- Writing, editing, and typesetting
- Visual research and modular layout
- Cyanotype imagery and design artifacts
- Independent publishing and narrative structure
- Book design and printed media
Process
This self-published book is part memoir, part design research, and part visual reflection. Structured around my personal journey with both design and language since 2015, it blends essays, typography experiments, interviews, and cyanotype imagery. The structure reflects the process it honors—modular, iterative, and intuitively layered. Weekly themes like Curiosity, Attention, Play, and Sense of Place build a holistic view of creativity through a multilingual, experiential lens.
Result
The Process of Language and Design became the foundation for future projects like Murmeln, influencing how I approach storytelling, space, and visual systems. More than a book, it is a tangible representation of how identity, curiosity, and creativity intersect—and how design can be a language in itself.
Problem
Traditional design education often treats language as a tool, not a process. Yet for me, learning German and studying design evolved in parallel—both systems of form, rhythm, exploration, and play. I wanted to create a piece that reflected how these disciplines shaped not only my work, but my way of thinking.
Full PDF Here!
Problem
Traditional design education often treats language as a tool, not a process. Yet for me, learning German and studying design evolved in parallel—both systems of form, rhythm, exploration, and play. I wanted to create a piece that reflected how these disciplines shaped not only my work, but my way of thinking.
Process
This self-published book is part memoir, part design research, and part visual reflection. Structured around my personal journey with both design and language since 2015, it blends essays, typography experiments, interviews, and cyanotype imagery. The structure reflects the process it honors—modular, iterative, and intuitively layered. Weekly themes like Curiosity, Attention, Play, and Sense of Place build a holistic view of creativity through a multilingual, experiential lens.
Result
The Process of Language and Design became the foundation for future projects like Murmeln, influencing how I approach storytelling, space, and visual systems. More than a book, it is a tangible representation of how identity, curiosity, and creativity intersect—and how design can be a language in itself.
