As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Pangea
A speculative mobile app designed to support teen mental health during the COVID-19 pandemic. Pangea uses continental and oceanic metaphors to visualize emotional drift and reconnection—transforming isolation into shared experience through reflection, play, and digital empathy.
Role
UX and Visual Designer – Capstone Collaboration
Scope
- Brand identity and app naming
- UI/UX design and wireframing
- Persona development and
accessibility testing
- High-fidelity prototyping and emotional mapping
Process
Pangea was designed as a speculative app that reimagines mental health support through the lens of emotional geography. Drawing from the concept of the prehistoric supercontinent, the app uses visual metaphors of drifting continents and rising oceans to represent emotional distance and reconnection. I led the visual identity, UI design, and brand tone, while collaborating on research, personas, and accessibility. From micro-interactions to reflection tools, each feature aimed to translate emotional nuance into supportive, user-centered design.
Result
Pangea is a prototype for digital empathy—an interface that doesn’t just serve users, but sees them. The oceanic metaphor guides every interaction, encouraging teens to explore their feelings as shifting landscapes rather than fixed states. This project stands as a deeply intentional approach to emotional design, merging visual storytelling with mental health advocacy.
Problem
During the isolation of the COVID-19 pandemic, teenagers faced heightened mental health challenges—yet few digital tools existed that felt safe, intuitive, or emotionally resonant. Most platforms were too clinical or disconnected from the way teens naturally express themselves.
Problem
During the isolation of the COVID-19 pandemic, teenagers faced heightened mental health challenges—yet few digital tools existed that felt safe, intuitive, or emotionally resonant. Most platforms were too clinical or disconnected from the way teens naturally express themselves.
Process
Pangea was designed as a speculative app that reimagines mental health support through the lens of emotional geography. Drawing from the concept of the prehistoric supercontinent, the app uses visual metaphors of drifting continents and rising oceans to represent emotional distance and reconnection. I led the visual identity, UI design, and brand tone, while collaborating on research, personas, and accessibility. From micro-interactions to reflection tools, each feature aimed to translate emotional nuance into supportive, user-centered design.
Result
Pangea is a prototype for digital empathy—an interface that doesn’t just serve users, but sees them. The oceanic metaphor guides every interaction, encouraging teens to explore their feelings as shifting landscapes rather than fixed states. This project stands as a deeply intentional approach to emotional design, merging visual storytelling with mental health advocacy.
Other Contributors
Orla Thompson - Creative Direction
Fernanda Ortega - Creative Direction
Kyra van den Brink - Art Direction