As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Pangea
As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
UX/UI Design Lead
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
