As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
RTI - Corporate Branding and Marketing
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Role
Marketing & Brand Design Manager
RTI - Corporate Branding and Marketing
As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Pull Tabs
Corporate inbound marketing campaign featuring partner companies to visual the partnership program RTI has. Served as an attention grabber during NRF 2025, the largest retail technology show in the USA. This campaign successfully engaged clients, and thoughtfully provided them with a memorable experience and takeaway co-branded YETI rambler to take home with them. This project created a safe space for new client relationships to flourish and also embellish our influential midwestern roots.
Problem
RTI was a legacy retail technology provider with a fragmented brand identity and little internal marketing infrastructure. As the company matured, so did the need for a cohesive voice, elevated visuals, and a more strategic approach to communication—both internally and externally.
Process
As the in-house Marketing and Brand Design Manager, I built RTI’s marketing function from the ground up. I led brand refinement, content strategy, and the development of sales and trade show assets while modernizing our digital presence. I introduced structured workflows for design and messaging, implemented HubSpot for automation, and unified touchpoints across teams to align with a clearer brand vision.
Result
The rebrand and marketing shift reestablished RTI’s presence in the competitive retail tech space. Trade show performance improved, internal teams gained tools to communicate more clearly, and our partnerships grew stronger with a more confident, polished presence. The brand now reflects the precision, trust, and capability that RTI delivers in every engagement.
