Problem
How can we use design to support language learning in early childhood—and why does it matter? Inspired by my own journey exploring how design and language intersect (documented in my book The Process of Language and Design), I saw a gap in how museums foster multilingual play from a global perspective.
Process
Murmeln began as a speculative extension of Marbles Kids Museum, reimagined for a German audience. I developed a visual identity, mission, and spatial system rooted in multilingual education and cultural storytelling. Research from my book directly informed the museum’s philosophy: that art, language, and play are deeply intertwined—and when introduced early, they help children embrace learning with fluidity and curiosity.
Result
Murmeln represents more than a museum—it’s a framework for global connection through creative education. The brand system and concept layout demonstrate how intentional design can introduce children to language not just as a skill, but as a way to see the world. This project stands as a personal and strategic expression of design’s role in cross-cultural development.
A speculative extension of Marbles Kids Museum imagined as Murmeln—a multilingual, multicultural museum based in Stuttgart, Germany. This concept explores how early education can be shaped by global connection and culturally diverse play.
Murmeln Kindermuseum
Scope
Concept development and naming
Multilingual identity system
Environmental graphics and wayfinding
Brand story, mission writing, and cultural positioning
Visual exploration of international education models
Role
Brand Design Manager
As the sole creative at Retail Tech Inc. (RTI), I led the transformation of the company's brand presence—internally and externally—through focused marketing design, strategy, and storytelling. This piece captures how design precision and cross-functional collaboration drove measurable change in a B2B tech space.
Role
Marketing & Brand Design Manager
Scope
Brand Strategy and Visual Identity
Content and Digital Marketing
Print and Digital Collateral
Trade Show Design
Copywriting and Editorial Development
Website Direction and UX Alignment
Sales Alignment
Murmeln Kindermuseum
A speculative extension of Marbles Kids Museum imagined as Murmeln—a multilingual, multicultural museum based in Stuttgart, Germany. This concept explores how early education can be shaped by global connection and culturally diverse play.
Role
Brand Designer Lead
Scope
Concept development and naming
Multilingual identity system
Environmental graphics and wayfinding
Brand story, mission writing, and cultural positioning
Visual exploration of international education models
